What a website should cost your Stoke-on-Trent business depends on what you need it to do. Write a clear brief, then compare each quote on its written scope, total commitment and ongoing care, because local quotes don't always describe the same job.
Richard Hackney · Aug 2026
Write a brief that suppliers can price
The cost of a website depends on the work involved, so the first step is a brief that describes that work. List the services you want enquiries for, the areas you cover and the action you want visitors to take, such as calling, booking or sending an enquiry.
Note any written content, photographs or film you already have, and what you need the supplier to create. The clearer your brief, the easier it is to compare the quotes that come back, because every supplier will be pricing the same job.
Decide how customers will contact you
Different businesses need different routes to an enquiry. A clinic may need consultation information and an online booking form. A trades business may need photographs of past jobs and a way to request a quote. A professional practice may need clear service pages and enquiries that reach the right person.
These are examples to help you plan, not a list of features every local business needs. Choose the route that matches how your customers prefer to get in touch.
Look at the complete cost
Check each quote for upfront fees, the monthly payment, the minimum term, VAT, hosting, who provides the content and media, how many changes are included and what it costs to leave.
MyDiro's managed website service is £89.99 a month, with no upfront cost, no build fee and no VAT added. The initial term is 12 months. The pricing page sets out everything that is included and the work that is priced separately.
Revive by Haaris is a pharmacist-led clinic in Stoke-on-Trent, and you can look at its live website. Notice how the information, the prices and the route to booking a consultation are set out for that kind of business. Ask any supplier to show you live work for businesses similar to yours, rather than judging from screenshots alone.
Ask each supplier who will write the pages, create the photographs or film, build the features and look after the site after launch. Then compare who owns what and the total commitment.
This article helps you prepare for a conversation with a local supplier. For a fuller explanation of upfront and monthly pricing, read our UK website cost guide.
No. We're based at Willow Tree Barn in Mill Meece, near Eccleshall, and we work with businesses across Stoke-on-Trent. Studio visits are by arrangement.
Can you review my existing site?
Yes. Send us your website address and tell us what isn't working, and Rich will reply with what to keep, what to fix first and a suggested next step. The review is free and there is no obligation.
Send us your website address and tell us what is not working. Rich will reply within two working days with what to keep, what to fix first and what to do next. It is free, with no obligation.