Sam Hackney Music
Not a website — an owned booking & marketing platform. The whole operation a gigging musician needs, built as one system, brand-matched — no separate booking app, mailing-list tool or reviews service to pay for on top.
The brief
Sam competes for local bookings — pubs, clubs, weddings, festivals — against dozens of other acts. He didn't need a digital brochure. He needed something that would win bookings while he sleeps, and give him a professional operation without paying for five different software subscriptions.
The answer wasn't a website in the usual sense — it was a platform. Out front, the site sells the act: live dates, video, one-tap booking, a sound and look that feel like a night out. Behind the login sits the operation: enquiries tracked, gigs diaried, venues found, fans mailed, reviews gathered. One system, one place, all his.
What we built
A site built to convert
- Cinematic, mobile-first design with full-screen performance video
- Live gig diary, real reviews & a self-updating Instagram feed
- Friction-free enquiry flow with one-tap WhatsApp
- Fully search-optimised so he gets found on Google
Intelligence, built in
- A 24/7 AI booking assistant that answers visitors and captures leads
- An AI venue-finder that scans the live web for real local venues to pitch
- Turns "who do I even email?" into a ready-made to-do list
One private dashboard
- Every enquiry in one place, with status tracking
- A visual availability calendar — block dates, add gigs
- A gig diary that publishes straight to the site
Where it stops being a website
- Email tracking — see who opened your pitch, then follow up in one click
- A reviews engine — request, approve & auto-publish
- A fan list — one button emails everyone about a new gig
Inside the platform
The command centre — the parts most acts rent from five separate tools, built into one owned dashboard.
A recreation of the live admin MyDiro built for Sam. Sample data shown.
The result
Sam now runs a professional operation that most acts pay a small fortune of monthly subscriptions to replicate — a booking system, CRM, email-marketing platform, review tool and social feed — as one bespoke system inside a single plan — with every scrap of data owned by him. Not rented from a software company. His.
Most agencies build you a website. We build the operations layer that actually grows the business — the part most companies rent, piece by piece, from five different tools.
Let's build yours.
We build owned booking & marketing platforms for local businesses — bespoke, brand-matched, and running on next to nothing a month.