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Migration · Before & after

From Wix to #1

The same clinic, the same brand — moved off a Wix template onto a hand-coded site it actually owns. Both versions are still live, so every number on this page can be checked right now.

Client
EMA Aesthetics
Before
DIY Wix template, free subdomain
After
Hand-coded, own domain + SEO
Migration
Handled end-to-end by us
The original EMA Aesthetics website built on Wix — template layout with the Wix banner across the top
01

The before

EMA started where most small businesses start: a DIY website builder. It did a job — but it lived on a free wixsite.com subdomain (someone else's brand on the front door), carried the weight of a general-purpose template, and didn't appear in Google's top 100 for a single treatment search. The screenshot above is the actual site — it's still online, banner and all.

02

Measured, not claimed

We loaded both sites in the same browser, on the same connection, on the same day. These are the numbers:

Measured 29 Jul 2026
Wix original
MyDiro rebuild
Separate files fetched to load the page
172
14−92%
Fully loaded
1.37 s
0.85 s−38%
Page complexity (DOM nodes)
826
267−68%
Domain
wixsite.com subdomain
emileemae.co.uk — owned
Google page 1 keywords
0 — not in top 100
15 of 25 trackedJul 2026

Don't take our word for it: open the old site ↗ and the rebuild ↗, or run either through Google's own PageSpeed test ↗. Load times vary by connection; ranking positions vary by location and over time.

03

The move — handled, not homework

Switching platforms sounds risky, so most owners never do it. Our migration service exists so you don't have to think about it:

  • We move the content — every page, treatment, image and word, rebuilt properly.
  • We map the redirects — old addresses forward to their new homes automatically, so links keep working and no indexed page is thrown away.
  • We protect the search presence — sitemap and Search Console updated, rankings monitored through the switch.
  • You keep trading — the old site stays up until the new one is verified and live. Zero downtime, nothing for you to do.
  • You end up owning everything — your domain, your content, your data. Documented at handover.
0.85s
to load on a real phone — was 1.37s on Wix
15/25
keywords on Google page 1 — Jul 2026
4
ranked #1 in the UK
100%
owned by the client
04

What happened next

With a fast, owned site as the foundation, the growth campaign took it from invisible to 15 of 25 tracked keywords on Google page 1 — four at #1 — plus mentions inside Google’s AI answers. The full story, with tap-to-verify keywords, is in the EMA Aesthetics case study.

Thinking of switching?
On Wix, WordPress or GoDaddy? Get your free score first.
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