EMA Aesthetics
From invisible on Google to the top of local search — a managed website and an SEO campaign that put a nurse-led clinic in front of people actually searching to book.
The brief
EMA is a nurse-led aesthetics clinic in a competitive local market. A beautiful site isn't enough on its own — the clinic needed to be found by people searching to book treatments: "lip fillers," "book Botox consultation," "anti-wrinkle injections." At the start, it didn't appear in Google's top 100 for a single one of them.
So we built the site the way a patient experiences the clinic: calm, credible and personal. Real photography instead of stock, her credentials where you can't miss them — NMC-registered, ten years' nursing — plain-English treatment pages that answer the questions people actually type into Google, and a booking path that works one-handed on a phone in a waiting room. Then the Growth Engine went to work on being found.
What we built
An editorial, bookable site
- Premium, mobile-first design that matches the clinic's standard of care
- Clear treatment pages built around what people search for
- Online booking & consultation enquiries
- Compliance-aware copy for a regulated sector
A campaign that ranks
- Keyword & local-intent mapping across every treatment
- On-page optimisation & technical foundations
- Google Business Profile & local listings
- Monthly ranking & traffic reporting, in plain English
The results
In five months EMA went from unranked to dominating local search for high-intent, ready-to-book terms. A sample:
Tap any keyword to check it live on Google ↗ — positions vary by location and over time. Google UK positions, tracked Feb–Jun 2026. Shown with permission; SEO outcomes vary and past performance isn't a guarantee.
We didn't just build a nice website. We built one that gets found by people ready to book — and we can prove it, month after month.
Let's get you found.
Send us your business and we'll show you exactly what we'd build — and the keywords we'd go after.